Giuliana Benetton is a co-founder of the Benetton Group, known for its vibrant fashion and socially conscious marketing campaigns. Born in 1936, she has played a vital role in the brand’s identity.
Background:
- Education: Giuliana has a background in fashion and textiles, which influenced her approach to design.
- Family Legacy: She co-founded the company with her family in 1965, focusing on colorful knitwear.
Career:
- Giuliana has been instrumental in shaping the brand’s marketing strategies, often addressing social issues through their campaigns.
- She emphasizes sustainability and ethical practices in the fashion industry.
Achievements:
- The Benetton Group has gained global recognition for its innovative marketing and commitment to social responsibility.
Personal Philosophy:
- Giuliana values creativity and social awareness, believing that fashion can drive positive change in society.
